Churches Reaching People in Culture

Both quotes below are from D.A Carson's book: The Cross and Christian Ministry, pp.134-135.

Both quotes are in seeking to apply to our modern context truth found in 1 Cor.9:19

NIV 1 Corinthians 9:19 Though I am free and belong to no man, I make myself a slave to everyone, to win as many as possible.

"The more that a gap opens up between the culture of the church and the
culture of the surrounding society, the more important it is to know how to
bridge that gap. But the concern must never be to prove how cosmopolitan
and sophisticated and flexible we are. The aim must be "to win as many as
possible."

"We must adopt as our aim the salvation of men and
women. That vision will enable us to avoid cloister Christianity. We
need to meditate on Psalms 96 and 98; Isaiah 49:1-13; Jeremiah 12:12-17; Micah
4; Colossians 1:15-29; and Revelation 4-5. We must become global in our
awareness and compassion. Cultural sensitivity and flexibility must become
tools to enable us to address the challenges of cross-cultural evangelism wisely
and courageously, rather than ends in themselves to create a myopic elite of
lovely, flexible people."